EiC

← Back to all posts

I was told I wasn’t good enough; now I'm running my own coaching business.

by Aileen van der Veer
May 03, 2026
Connect

 

"A square ped in a round hole" were the exact words used.  Said to me on a day where I truly believed it was all finally coming together. "Crushed" doesn't even come close to how that made me feel that day.

At this point in my career there was no real support and no direction; just a quiet understanding that I wasn’t going to make it.

And I did what most leaders do, carried on, hoped for a miracle and tried harder; guessing my way through conversations. The resut? Nothing changed, except my confident and resilience crashing a little bit more.

 

Then, the miracle arrived

 

In the form of a new manager.  Our first conversation went along the lines of: "We're starting over."

We didn't start with targets or results, we started with how I was doing, what I was saying and what I was missing. She demonstrated a better way, gave me the chance to practice; correcting me where necessary.  In essence, taking all my previous "learning" and replacing with information and tools that actually worked for the job I was doing.

Within 6 months, my team were performing. Within a year, I was coaching others.

Funnily, she never once told me I was doing well - she helped me see it for myself. There was no praise nor reassurance in any of our conversations.  Praise had to come from my own self-assessment of my progress and results. I finally understood what to do and applied what I was taught in every conversation.

Most leaders aren’t failing, they’ve just never been shown how to lead conversations that change behaviour.

This the reason why I created Everyone Is Coachable. If you’re figuring leadership out on your own, I'd love for you to start learning by listening to my Unanswered Question series; a mini-training podcast series for leaders wanting to learn how to coach for performance. 

I’ll be back every two weeks with more content on how you can help yourself.

Until next time,

Aileen

 

 

 

Responses

Join the conversation
t("newsletters.loading")
Loading...
How would you coach it?
A question that stops people in their tracks and one that exposes coaches from the clueless is: How would you coach it? Answer: “I’d get them to think about [this] then agree some actions.” Oh yeh?  Except... there’s a fairly important piece of information missing: Who is it exactly you are coaching and why? Let’s say you have three people doing the same job: One can do it really well. One ca...
Waste of time.
How often are simple conversations wrapped up in a bow and passed off as “Coaching Sessions”? How many times do expertly constructed conversations pass off as a "coaching session" yet lead to no change in behaviour at all?  For those observing, there can be a really good structure and great questions.  The person being coached did a lot of talking, goals were reviewed and actions agreed.   The ...
When Coaching Becomes Rescue
The messages usually start the same way:  “I can’t do this anymore.” “I’m so sick of this.” “I need to get out of here.” “Why do I always end up in such toxic places?” And to be completely honest, sometimes the person asking that question is the common denominator.  Not because they’re a bad person or because everything is their fault. Because everywhere they go, they eventually end up in the...

UNSTOPPABLE

For leaders figuring it out alone

EiC

© 2026 Everyone is Coachable
Powered by Kajabi

Join Our Free Trial

Get started today before this once in a lifetime opportunity expires.