UNSTOPPABLE
For leaders figuring it out alone
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When Leadership Becomes Performance
I remember telling my boss in the first week of my new job that I wasn’t going to make decisions or start improvements for his approval; I wasn't there to impress him.Â
I was going to do what I'm planning to, because it's the right things to do.
I still stand by that.
A lot of people spend their...
by Aileen van de Veer —
May 31, 2026
newsletter
Remember to breath.
Before your next coaching conversation, take 3 minutes for yourself.Â
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You carry more into conversations than you realise. Pressure, expectations and the weight of getting everything right.
This is a short moment of quiet before you go again.
There’s no theory - we’re not fixing anything - in...
by Aileen van der Veer —
May 17, 2026
newsletter
I was told I wasn’t good enough; now I'm running my own coaching business.
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"A square ped in a round hole" were the exact words used. Â Said to me on a day where I truly believed it was all finally coming together. "Crushed" doesn't even come close to how that made me feel that day.
At this point in my career there was no real support and no direction; just a quiet und...
by Aileen van der Veer —
May 03, 2026
newsletter
You think it went well?
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You had the conversation. They agreed with you, said the right things and it felt productive.
Then nothing changed.
Infact, you continue to see the same behaviours and will no doubt end up having the same conversation.Â
At what point do you start to wonder what you’re missing?
✨ You may be ju...
by Aileen van der Veer —
Apr 19, 2026
newsletter
What I discovered in the last 90 days
Over the past 90 days, I’ve been deep in coaching conversations.
A combination of participating, delivering and observing. Some moments have been impressive. Others, hard to watch.
What stood out wasn’t effort.
It was how coaching is being approached. Leaders are expected to coach, yet most are ...
by Aileen van der Veer —
Apr 08, 2026
newsletter
UNSTOPPABLE